Digital marketing has never been more important. In a world that is rapidly becoming more and more digital, online, and media-focused, the old traditional forms of marketing are becoming quickly outdated.
In an online world, having a strong digital marketing game can be the difference between your business being a huge success and a failure. Through strong digital marketing, a business can go from a burgeoning start-up to a scaled corporation. The number of leads generated and deals won can all be linked to how well you market your business digitally.
A huge amount of the world is online, as recent internet users have exceeded 5 billion, so when you understand the importance of digital marketing being the thing that connects you to this audience, you should look to enhance every possible facet of your digital marketing skill.
Digital marketing campaigns are perfect for a consumer base that is buying more and more online than in brick-and-mortar stores. Thankfully for businesses all over the world, digital marketing campaigns are very cheap and easily monitored. The data they give regardless of the success allows campaigns to be executed better and better.
For any business or company working in a hyper-competitive market, knowing the best digital marketing strategies can be the difference between who wins deals and who loses. That being said, here are the most underrated digital marketing strategies for your business:
This could be the most cost-effective strategy when it comes to creating a digital marketing channel that both promotes and upsells your products and services whilst also boosting customer retention rates. Even without using an expensive and complicated email marketing platform, there are various extensions that are free, and the Gmail postmaster which helps you track data on large email sends and get you strong insights.
Whether you are focused on developing your new brand or want to revamp your poor retention rates, email marketing is such an underrated digital marketing strategy. It should not come as a surprise though, as the ROI on email marketing is $42 for every $1 spent, making email marketing a stronger digital marketing strategy than content marketing, digital PR, SEO, PPC and more.
The biggest brands that do not utilize their voice through video on social media platforms like Instagram, TikTok, Twitter, and others give space to smaller content creators and businesses to gain a share of the audience. This can lead to a significant loss of revenue in the long term. When you are building a social media marketing strategy, you need to consider who the primary audience is for these platforms – you will find they are the younger generations.
When you are trying to build engagement on these platforms, there is only so far you can go with generic posts or boring memes – video content is the trick in getting these scrollers to stop, tap and watch your content with your business at the forefront.
If you have someone charismatic and engaging in the business, one of the best ways you can tie them in with digital marketing is to have them host a webinar on behalf of the business.
You should use this time to detail an interesting concept around your industry, ideally something that could be a pain point and that your business can solve. That way, all of the attendees will be thinking they are gaining some free content during their remote work day, when in fact they have been pitched about a potential problem and a solution.
One of the best ways to create a brand that both resonates and earns trust is through influencer marketing. You can do this by finding an influencer on social media that has a close tie to your business or industry and collaborating with them on content.
An example could be if you own an HR agency, and you spot an employability influencer on Instagram who has 200k followers. You can create branded content with them and get your brand right in front of this audience, generating qualified sales leads whilst also boosting your brand awareness.
The importance of digital marketing cannot be expressed in words – without utilizing it for your business, you leave your company within the bounds and restrictions of old traditional marketing methods, which are both costly and time-consuming.
Using these digital marketing strategies can help take your business into the modern world of marketing and allow you to get to more audiences than you would have ever thought possible. Digital marketing can be the cost-effective tool that helps you scale your company to new heights while also getting more and more actionable data and insights to build a better product, hire better talent and become a stronger business outright.