Understand how ecommerce trends will shape the future web
It’s happening. The web is more personal and the user is more engaged than ever in buying decisions. More and more shopping is happening on social networks, directly from cellphones. Influencer marketing is shaping consumer behaviour and buying trends. User generated content is building trust for brands and companies. Chatbots go mainstream, boosting user engagement, customer support, service and sales. Messenger apps such as such as Facebook Messenger, WhatsApp, WeChat, Kik, KakaoTalk will become significant channels of communication in social commerce. Livestream video generates six times the user engagement as regular video. Voice Search and AI will change the way users find brands and discover content.