If you want to write so people read your blog content, write for human users as well as for search engines. Use targeted keywords to select your target audience. Write fresh, well-researched content that is useful to your reader. Write in the inverted pyramid style. Provide value, relevance and quality in your content. Add links within the flow of content. Use keywords and phrases including long-tail keywords in title tags and content. Avoid deceptive methods, keyword repetition and crawler-only pages and nonsense text.