Page speed is a measure of how fast the content on your page loads. Impatient users on cellphones will click out if a page on an ecommerce site takes longer than 2 seconds to load. Page load time affects bounce rate. With over half of Google searches on mobile, and 30 % of users shopping on mobile, Google’s Mobile-First Index will ”eventually primarily use the the mobile version of a site’s content to rank pages from that site”. Starting July 2018, page speed will be a ranking factor for mobile searches, as announced in Google’s Speed Update. Optimize your mobile site for best performance, which includes faster page load time. Cut unnecessary elements and images, remove or reduce third party scripts, aim for a faster DÖM-ready time (the time it takes for the page’s HTML code to be received and parsed by the browser) , Aim for faster full-page load time. Optimize images, fonts and webpage structure for faster rendering. Avoid redirect links and third party files.