1. designed to convert visitors to one specific action, like signing up for a newsletter or a free trial, or buying a new product.
2. customized to build marketing leads, grow customer traffic and conversions with single-point messages to targeted audiences.
Landing pages are standalone website pages or they can be part of a website in a specific marketing or PR campaign, in which case they are linked to the company’s website pages.
There are many landing page builders for you to choose from.
Look for one that offers modern and attractive design choices, customizable without coding, integrates with third party apps for payment and marketing leads, and drives your visitors to conversions… all within your budget.
Here’s a roundup of the most popular landing page builders today.
Carrd offers great value for money as it’s simple, free, and easy for you to set up fully responsive landing pages for anything. Build up to three landing pages with all of Carrd’s core features, without having to sign up.
With Carrd’s free Basic plan, you can launch three sites to https://carrd.co/ domains. No code to worry about. Choose from well-designed templates available, add videos and images.
The Pro Standard account or higher lets you add fully functional contact and signup forms from Mailchimp, Convertkit, Sendinblue, GetResponse, Convertkit, Active Campaign and more to generate traffic and business leads. You also get site transfers, site sharing, custom domains, more videos, larger images, elements, custom templates, and more. You can use advanced features like Google Analytics, and embed widgets – Stripe, PayPal, Gumroad, Typeform, and Facebook.
Pricing: Basic plan: Free for 3 sites with https://carrd.co/ domain
Pro plan available, check it out with Carrd’s 7 day free trial.
Pro Lite: $9/year for 3 sites without “Made by Carrd” branding
Pro Standard:$19/year for 10 sites with custom domain
Pro Plus: $49/year for 25 sites with custom domain
Carrd’s Pro Standard plan is good for businesses and entrepreneurs, Pro Plus for agencies and developers.
Swipe Pages mobile-first landing pages are a class apart, designed with swipeable Mobile Slides for an app-like experience that makes it super-easy for a visitor to access your data or click to buy a product.
Select a template on Swipe Pages and customize it with the intuitive drag-and-drop builder, you’ll have a landing page super-quick that drives people towards conversions.
Build fully responsive landing pages, with multi-screen editing – without writing a single line of code. Hosting with SSL and CDN. Connect to 1000s of 3rd party applications using Zapier and direct integrations. Convert clicks to sales with Stripe.
Personalize your text with Dynamic Text Replacement, a feature that lets you match your text with the words used by visitors in search data. Optimize your text and designs with A/B testing on Swipe Pages. Gain useful insights with inbuilt Analytics.
Swipe Pages Pricing Plans: Free 14-day full-featured trial. No credit card required. Choose a plan when you’re ready.
Swipe Pages offers unlimited landing pages, unlimited conversions for all plans. Check out multiple features and benefits.
Plans: $29/month for Startups (billed annually) – 1 custom domain, traffic 20,000
$59/month for Marketers (billed annually) – 5 custom domains, traffic 50,000
$119/month for Agencies (billed annually) – unlimited custom domains, traffic 500,000
Unbounce makes it easy to create landing pages, sticky bars and popups on your own. Get access to hundreds of industry-optimized templates, easy to customize. Add best-in-class apps and integrations for anything, from Stripe, Paypal, Shopify and Typeform to Google Analytics.
Write your own copy with the Content Expander to help. Optimize your traffic with Smart Traffic, which uses visitor attributes to send them to the page version that is most likely to convert. Change your headline, change your hero image, change anything – and check out the result with Smart Traffic. Save on the time and costs of A/B testing and optimize your campaign with fewer customer visitors, using Smart Traffic. Unbounce’s AI provides the data you need to fine-tune your message, to provide the best communication for your high converting campaign.
Unbounce Pricing Plans: 14 day free trial
All plans offer unlimited landing pages, popups and sticky bars.
Plans paid annually offer a 10% discount
Launch: $90/month – 1 domain, up to 500 visitors, up to 20,000 conversions
Optimize:$135/month – 5 domains, up to 1,000 visitors, up to 30,000 conversions. 30% more conversions.
Accelerate: $225/month – 10 domains, up to 2,500 conversions, up to 50,000 visitors . 30% more conversions.
Concierge: $525/ month – More than 5,000 conversions, more than 100,000 visitors, more than 25 domains. 30% more conversions. Dedicated success team.
Create code-free websites and landing pages to engage your audience from first click to final sale. Start with a conversion-optimized, mobile-responsive template and customize it with the drag-and drop builder. Launch a landing page in minutes! Its simplicity and ease of use is what customers love about it, and it helps to have live customer chat support when they need it.
You can add integrations that capture email addresses inside segmented lists, and nurture your new leads with email marketing that works for you to complete sales. Sell your product online by embedding LeadPages Checkouts powered by Stripe, on any web page or pop-up. Choose from over 1000 integrations on LeadPages, from Google Analytics for web analytics, to Active Campaign, Get Response and Campaign Monitor for email marketing to Zapier and HubSpot for marketing automation, and Paypal, Gumroad and Stripe for payments.
LeadPages Pricing Plans: Start for free – 14 day free trial
Standard: $37/month (save $144 billed annually)
1 site; landing pages, popups, alert bars; unlimited traffic and leads; free custom domain; free hosting; mobile-responsive site templates; 40+ standard integrations; lead notifications; tech support (chat, email); 1-on-1 quick start call)
Pro: $74 /month (save $300/year billed annually)
3 sites; landing pages, popups, alert bars; unlimited traffic and leads; free custom domain; free hosting; 40+ standard integrations; mobile-responsive site templates; lead notifications; priority tech support (phone, email, chat); 1-on-1 start call; online payments and sales, online A/B split testing.
ConvertKit is the online hub for creators with a digital product to market: authors, coaches, podcasters and musicians and many more. Whether it’s a book, newsletter, collection, podcast or album, Convertkit is the marketing platform to: 1. Grow your audience 2. Automate your marketing 3. Sell your digital products.
Build landing pages in minutes with ConvertKit’s fully responsive templates. No coding is necessary, but there’s a CSS option for those who want it. Customize your template with 1,00,000 gorgeous stock photographs from Unsplash. Collect data on your landing page with opt-in forms integrated with leading edge tools and turn readers into subscribers.
ConvertKit believes that the future belongs to creators, as creators shape culture and shape the world around them.
Read Creator Stories, watch Creator Sessions and watch the Docu Series to learn more from Creators themselves, and how they used ConvertKit change their world.
If you’re on the Free Plan, ConvertKit’s Refer a Friend program helps you unlock more features in your account and grow your subscriber list. Each friend that you refer and creates a ConvertKit account unlocks 100 more subscribers both in the referrer’s and referee’s account. You will also have access to the subscriber feature and broadcast feature in your account.
Resources : ConvertKit has a range of practical How-to guides, blog articles, videos and tutorials that come in truly handy for creators wanting to grow and monetize their business.
If you’re a DIY person, ConvertKit has a useful guide on migrating your site from your existing platform. Their migration experts will switch you over for free to ConvertKit, if you’re on the Creator or Creator Pro plan.
ConvertKit Pricing Plans: All plans offer unlimited landing pages, unlimited forms, unlimited broadcasts.
FREE Plan: Create a free account – $0/month for 300 subscribers
Unlimited landing pages and forms, unlimited traffic, customizable domain; email broadcast sending; manage up to 1,000 subscriptions; subscriber tagging; sell digital products; Free Build and Launch Courses
Creator: Starting at $9 per month – Start Free trial (Get two months free if paid yearly!) $108 billed annually for up to 300 subscribers
You get all the features of the Free Plan, Plus: Live chat and email support; free migration from another tool; automated email sequences; visual automation builders; third party integrations; one additional team member
Creator Pro: Starting at $25/month
$290 billed annually for up to 300 subscribers
You get all the features of the Creator Plan, Plus: Priority live chat and email support, unlimited team members, newsletter referral system subscriber scoring, advanced reporting.
Instapage includes six products and hundreds of features on a single platform built specifically to increase your marketing conversions.
1. Build landing pages, conversion-focused, without a developer
2. Visualize ad campaigns and connect ads to relevant post-click landing pages that deliver results, all in one place, with the AdMap® feature
3. Optimize your post-click landing pages for higher conversions with heatmaps and A/B testing.
4. Personalize landing pages and ads for different audiences. Increase visitor engagement and conversions.
5. Collaborate in real-time with your team and clients with Instapage’s Visual On-page Collaboration. Get your pages created, reviewed, published and converting faster.
6. Lighting fast AMP pages – Instapage’s mobile-optimized AMP landing pages load lightning fast, to ensure you never lose customers to slow loading pages.
Best of all, you get all of the above benefits on a single platform – Instapage!
Instapage integrates with 120+ marketing tools for marketing automation, email marketing, CRM, ecommerce, analytics, call tracking, exit intent and poop-ups, live chat and others.
The Instablocks feature lets you personalize your template by adding pre-designed blocks like headers, footers, testimonials etc. which you can save and resuse, or create your own custom blocks from scratch.
For managing and updating global blocks in a single click, check out the Global Blocks feature, which saves you a lot of time and effort across hundreds or thousands of pages. This ensures that all templates are brand compliant, and headers, footers and other important on-brand elements are consistent. Global Blocks is part of the Enterprise plan.
Instapage has a rich array of conversion marketing resources: webinars, podcasts, ebooks, guides, videos and a marketing dictionary for the digital marketer. Read customer success stories about how Instapage helped them scale their business.
Instapage Pricing Plans
BUILD- Start 14-day trial
Build and optimize landing pages for higher conversions
No conversion limits; unlimited domains; server-side A/B testing; real-time visual collaboration; Instablocks®; AMP pages & experiences; Thor Render Engine® ; Thor Render Engine®; dynamic text replacement; SSL encryption; GDPR Compliance ; Google Single Sign-On (SSO), integrations with Zapier, Hubspot, Salesforce, Marketo; Multistep forms
The complete platform to increase conversions, lower CPC, boost ROAS
You get all the benefits of the Build Plan Plus: Ad-to-page personalization, heat maps, custom fonts, SSO (Single Sign-On),Invisible reCAPTCHA
Fuel your campaigns and conversion goals with this fully managed service option
You get all the benefits of the Build and Convert Plans
Plus: Direct lead-bypass; audit logs; bulk lead downloads; guaranteed uptime-converting SLA; page migration services; Dedicated Launch Specialist; custom feature implementation; custom integrations; conversion consulting; design services; Customer Success Manager.
You also get full support of our Expert Services team of CRO strategists, designers, writers, and engineers
Launch a landing page in minutes with Hubspot Free Landing Page Builder. No designer or technical help required. Generate leads and traffic for your site.
Create a mobile-optimized landing page quickly and easily. The WYSIWYG (“what you see is what you get”) editor makes building professional-looking landing pages easy. Choose a template from HubSpot’s extensive template library. You only have to customize your template your content and upload your product visuals. HubSpot provides analytics to help you understand who is coming to your landing pages and what they’re doing when they get there. Optimize your landing pages with conversion analytics and SEO suggestions. You can even personalize your content dynamically to different customers depending on their location, lifecycle stage, or contact details. Dynamic forms can help you gather specific information with forms that never ask the same question twice.
Hubspot Landing Page Tool Pricing
Get started for FREE
HubSpot’s landing page tool is part of Marketing Hub, and you can get started for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with the Starter, Professional, and Enterprise editions of Marketing Hub.
All paid plans include: Storage for up to 15 million overall contacts, 1:1 technical support Free Tools – Start generating and emailing new leads, and measuring your success — for free.
Free Tools – Start generating and emailing new leads, and measuring your success — for free.
Free – $0
No credit card requited.
Features: Landing pages, email marketing, forms, live chat, Facebook, google and LinkedIn ads, contact management
Starter: Starts at $45/month
Billed at $540/year (Save 10%)
Includes 1,000 marketing contacts. Additional marketing contacts are sold in increments of 1,000 from $45.00/month
Features: Free tools with increased limits, plus: marketing automation of forms and emails; remove Hubspot branding from forms, emails, landing pages, live chat; get email and in-app chat support; grow your revenue – NEW! (U.S. only)
Billed at $9600/year (Save 10%)
Includes 2,000 marketing contacts. Additional marketing contacts are sold in increments of 5,000 from $224.72/month.
Features: Starter plus: Automate and personalize engagement across channels: omnichannel marketing automation, ABM tools and automation; dynamic personalization; multi-language content; social media, video hosting and management; contact and company scoring.
Orchestrate efficient campaigns: collaboration tools, campaign management, teams
Optimize campaign conversion: A/B testing; ad conversion events; contact create attribution
Build custom reports: website traffic analytics; campaign reporting; custom reporting; salesforce integration
Get advanced support and phone support.
billed at $43,200/year
Includes 10,000 marketing contacts. Additional marketing contacts are sold in increments of 10,000 from $100.00/month.
Features: Professional plus: Manage your teams and brands: single sign-on; partitioning, hierarchical teams, permission sets, field-level permissions;email send frequency cap
Extend the platform: custom objects, salesforce custom object sync, adaptive testing
Advance your reporting: multi-touch revenue attribution; behavioral event triggers and reporting; predictive lead scoring
Note: Your landing pages on all plans are backed by Hubspot’s powerful Marketing Hub software.
Marketing Hub – Attract and convert more leads with HubSpot’s all-in-one marketing software.
Designed to scale with your business, from one person to an enterprise with 2000+ employees or more, Hubspot Marketing Hub brings all your data and marketing tools under one roof, making it easy for you to give your customers a personalized experience. It brings 5 hubs: marketing, sales, customer relationship management, operations, and content management, on to one single platform, for your ease of use.
Attract and convert more leads, with content that works. Customize and report with ease. Automate your daily tasks and manage your multichannel campaigns.
Hubspot Marketing Hub offers 1,250 custom integrations like Sendinblue, Zapier, HubSpot for WordPress, Salesforce, Stripe, Facebook Ads, Google Ads, Gmail, Jotform, and many apps for workflow, meetings and webinars, data and contact management, campaign management, CRM, automation, connected sales and marketing, sales solutions, language apps in Japanese, Portuguese, Spanish and German .
Get ready to generate more leads, build more traffic and drive customer conversions with landing page builders