Video backgrounds arrest attention and can keep your site visitor interested longer in your site as video is a dynamic medium. It can invite deeper exploration of the website by creating immersive and interactive experiences. Video is especially useful to provide a unique twist to a product or company message and create a distinctive brand identity.
Video backgrounds are not meant to be the main focus of a website – they support the site design and content and add realism to the presentation.
Here are some of the ways full-screen video backgrounds are used in a website:
–Video tour of an office space, college campus, city or country
-Video for product launches and promotions, video game and movie launches
-Video for product demonstrations and feature tours – showing a product in the making, or a product in use
–Inside view of a company: meet our people, how we work, our capabilities.
This lends a more personal feel to a corporate website and shows people working in real life, as well as the workflow process they follow.
-Personal and professional websites with portfolios. Video can promote creative professions and professionals effectively.
Below are some inspiring examples of full-screen video backgrounds used in website design. Enjoy!
Use video backgrounds judiciously in web design, keeping the following factors in mind:
1. Relevance– As in all the elements of web design, the key question the web designer should ask himself before using video in site design is: How relevant is the video in relation to the message the site has to convey? Video adds value for product demos and promotions by presenting a realistic experience of the product in use. A video product feature tour enhances the product message. An imaginative video adds excitement to the launch of a new product. Video workflow tours help a client see how a creative agency works, and helps the agency demonstrate and sell their strengths. City demo tours provide an interactive and immersive experience for future visitors.
2. Loading time – Videos take longer to load than images. Slow loading videos may turn away your site visitor before s/he has even had a chance to glance at your main content.
3. Quality – High quality video creates a high-end brand image for your product and brand, whereas low-quality video lowers the brand image of your product and turn off and may turn off your site visitor.
4. Is it distracting? – Video could be a distraction from the main content of the site. Ensure that the video is relevant to your site message and purpose. In keeping with the website trends of minimalism and clean, uncluttered websites, keep your video simple, short and effective. Don’t let it overpower the other elements of your site.
Of course, if the aim of your website is to promote a movie, you can use video to the hilt to bring viewers flocking to theaters to view your movie, or entice them to buy it online
or in stores.
If you enjoyed this post, check out more exciting website designs with full-screen video backgrounds here!