Create visual appeal and unity in your brochure. Present the most important information first and the least important information last. Direct the reader’s eye movement with “Z” and “F” pattern layouts. Arrange design elements around a visual focal point to achieve balance in design. The size and color of objects affects their visual weight. Larger, dark objects appear heavy, while smaller, light-colored objects appear lighter. Color contrast can be used effectively to call attention to important points, make fonts stand out, and create backgrounds that harmonize with pictures and text. Select pictures carefully, for relevance, grab attention, demonstrate a point, and provide credibility.