Add a dash of panache to your design in 2020! Dive into a palette of trends, from duotones and gradients to photorealism, hand-drawn illustrations and isometric illustrations, from fluid shapes and animations to text-only design, minimalism and retro design.
Designers have never had it so good. All kinds of possibilities are opening up to create a wide and attractive range of online and print designs.
Let’s take a look at some of these design trends here.
Colors make a vibrant statement online and on the printed page, as do curves and flowing lines on white, black, or dark backgrounds.
Circles, hexagons, diamonds, triangles and other shapes are effective attention getters or present visual cues to lead the viewer’s eye. Geometric patterns exist in nature, as in snowflakes and leaves, and they are visually appealing, striking, and aesthetically pleasing. They can be used with color in symmetrical or asymmetrical designs to communicate balance, stability, creativity or a 3D effect.
Designers are using textures like glass and plastic to create a tactile, even surreal realism to 3D imagery and motion design. Experimentation leads to fantasy and futuristic design.
Trendy color gradients and blends present rich effects, and duotones that make the most of or images and types with two colors, convey a rich meaning beyond the words and pictures.
Create an artistic look with duotone, a halftone reproduction of an image using the superimposition of one contrasting color halftone over another color halftone. This brings out highlights and midtones in the image. This is a trend made hugely popular by Spotify, and in 2020 it’s not going away anytime soon. Designers are using muted and matt duotones for product packaging and add flair to illustration.
Create your own Duotone photograph using a ready-made Duotone Photoshop Layers!
While bold and vivid colors are popular, muted, earthy colors and line illustrations with photographs with subtle artistic backgrounds are used to create mood and emotion in this classy Instagram puzzle template.
Flat design has been shown to benefit user interface, but the minimalism of 2020 will evolve to warmer color palettes and color contrasts to draw attention to relevant content. For instance, Mailchimp with its minimal navigation and warm yellow draws attention to the main message supported by its simplified illustration and animation.
Realism, not perfection will be the aim in stock images and photography.
Hand-written illustrations, text and line art will make images and text more distinctive and give them a unique brand identity. Digital art finds artistic self-expression in folksy and authentic art that is more spontaneous, real and relatable.
As Text-only and type-driven design gets more popular, metallic design will get brands seen and noticed.
You can create this cool effect using ready-made Typography Art Photoshop actions.
Retro typefaces and images are making a comeback, in fresh presentations and bold colors.
Isometric illustrations are illustrations with 3D depth, created by a technique called isometric projection, where any 3D object can be depicted on a flat 2D surface.
Motion graphics with neon or colorful effects grab attention or make a dramatic transition. Softer abstract motion graphics have a calming effect, such as in the waiting room of a doctor’s office.
In graphic design, a mask is a tool that allows you to protect a specific area of an image from modification. Large, bold type, particularly serif, rustic and retro type is in vogue these days. Simpler, sans serif fonts and negative space fonts are in favor with the more modern, minimalistic approach.
Text with character lends itself to masking. The design technique is minimalist as it cuts away non-essentials with only a part of an image showing through the text. It focuses on a single word or a few words and part of a picture, thus arresting attention, creating a sense of drama, mystery or romance.
Text and image masking will give rise to new text and image styles. Design personalisation will cut through the increasingly impersonal clutter of the web.
These are the exciting trends that designers are playing with in 2020. While none of these are really new, different combinations of them makes design 2020 stand apart, whether is in print design, art and photography, fonts, user interface design, logos or other creative assets.