Color is an important element in website design as it has psychological and cultural meanings.
Blue is the most popular corporate color, for it has several positive connotations. Blue is a cool, natural color, from the color of the sky, and is universally liked. It comes in a wide spectrum of shades which gives the designer a lot of room to imaginatively play with the subtle shades of color.
Blue conveys importance and confidence (think ‘power suits’ of the business world). It conveys loyalty, spirituality, peace, dependability, trustworthiness and security. It is also calming and has an element of spirituality about it. Medium and darker shades of blue are favoured for corporate logos as they are associated with intelligence, unity, conservatism and stability. Using blue in your website design communicate these positive attributes of your company or product and will create a positive impression on your target consumer and website visitor.
On the other hand, in certain cultures blue is the color of mourning. ‘Feeling blue’ or getting ‘the blues’ expresses sadness, depression, or the lack of strong emotion – dullness, despair, apathy. Teaming the darker and more somber shades of blue with complementary or contrasting colors restores energy and balance to the layout.
If you want your website to create a friendly, likeable, calming impression and convey trust and dependability, you can’t go wrong with the color blue. Choose from many more blue website template templates that have effectively used a variety of shades of blue in the design.