It’s said that Search Engine Optimization (SEO) is a marketing strategy that businesses commonly adopt. Its popularity has risen thanks to the population’s mass use of digital platforms. SEO aims to make company websites visible to their target audience during searches. It does this through ranking based on website content.

From this, it’s clear that the secret lies in the website. Website creation relies on several experts, from content creators to graphic designers. These professionals should consider SEO as they offer their services on your website. Suppose you’re a graphic designer working on a website creation project. How will you incorporate SEO into the website? 

Put your worries to rest; here are the best SEO practices to adopt:

1. Factor In User Experience

As the name suggests, a guest on the website should have a good experience with it as they find the information they need. 

One of the factors that contribute to a great user experience is a navigation system like a menu. This system prevents a situation where there’s a lot of information on a given page. It’ll make it challenging for the guest to find what they need. As a result, the guests will leave the site and seek another one. It’ll lead to a higher bounce rate, one of the metrics used in SEO ranking. Use resources like The Authoritative Saas SEO Guide to help you understand more about SEO and its metrics.

However, with a menu, you’ll list all the information the website provides under icons, adding links to those icons. Here, the guest will click on the information they need, and the link will guide them to the page. The ease of use will prompt them to check more about the provider, increasing the time the guest spends on the site. It reduces the bounce rate, which is a plus.

2. Make Use Of Keywords

SEO will rely on the keywords on a website to rank it in a given niche. The more relevant the keywords are, the higher a website will rank as a source of information. As a graphic designer, you can contribute to this through your images.

Graphic design focuses on the visual aspects of a website. Since you can’t leave the aspects blank, you must describe the image. With infographics, you’ll relay information in the form of texts in colored boxes and other techniques. 

You want to add keywords related to your client in the descriptions. Suppose they’re an HVAC contractor. You can add keywords like HVAC repair, installation, or maintenance. It’ll be an added advantage to add the area of operation of the contractor. As you do this, ensure you aren’t spammy. It might be an issue if you add too many keywords; it’ll sound unnatural. 

By using the right keywords in terms of quality and quantity, you’ll generate organic traffic, a plus to your SEO strategy. 

3. Make It Mobile-Friendly

It’s said that most people spend most of their day on their mobile phones for various reasons. It increases the chances of them using their phones to search for information. It’s likely the case because most don’t carry their laptops and other big gadgets everywhere they go; mobile phones are convenient.

Based on this, ensure your designs are compatible with mobile phones. They should resize based on the gadget’s screen size for easier readability. Imagine a guest searching for information, and your website pops up at the top. Upon opening, the content is quite small, and the guest has to zoom in and out to read the information. Most of them won’t have the patience to do this, prompting them to leave the website.

Factoring in mobile compatibility in your graphic design will ensure guests find the information they need and view it easily without any struggle. They’ll be a minimal bounce rate.

4. Adopt The Right-Sized Images

Yes, your role as a graphic designer is to maximize the visual aspects of a website. Nonetheless, did you know this can backfire on you if you aren’t careful? How?

Visual aspects like photos tend to have different sizes, with high-quality taking more space. It means they’ll take longer to load, which might upset guests to the website. It’s always advisable to keep the load speed to a maximum of three to four seconds. Beyond this, a website guest is likely to leave the site. It won’t do good for your client’s SEO plan. 

You can contribute to the SEO strategy by optimizing your images. You can do this by reducing the size of the images without compromising quality, compressing, and caching. Optimized images won’t interfere with the loading speed of the website.

5. Page Speed As A Ranking Factor

As far back as the year 2010, Google has said that page speed is a ranking factor. Google has not only said that page speed is a ranking factor, they have said that they are obsessed with page speed.

Site speed reflects how quickly a website loads and responds, especially once a link is clicked from a Google search results page.

Just as you should prioritize hosting your website with a quality web host, you are also concerned with cost. Luckily you can get both a web host that offers fast page load times as well as the best cheap web hosting.

Conclusion

Marketing by adopting SEO is a strategy that’ll be worth your efforts if you do it appropriately. With this, you’ll rank highly in searches, increasing your website visibility and traffic. These two aspects often lead to sales through conversions. This post has established you need various services to achieve all-around SEO in your business. 

For this, you need to inform each party of the importance of SEO as they offer their services. As a business owner, consider using this article’s insight to inspect the quality of work your chosen graphic designer will do. On the other hand, if you’re a graphic designer, use the insight to help you meet your clients’ SEO needs through your design. It’ll make work easier for you to deliver exemplary services.

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