A logo becomes the visual shorthand through which a brand is recognized and interacted with by its audience. The dictionary meaning of a logo is a symbol, sign, or emblem. A good logo is simple, distinctive, memorable, enduring, relevant and …
Negative space is the space around and between the main objects in a logo design, photograph or work of art. A designer can use negative space to convey even more meaning to a logo, making a brand memorable and distinctive. Famous examples of negative space logos are the Fedex logo with its “hidden arrow” and the Formula 1 logo, where the No: 1 emerges between F and speed lines, the NBC logo with the body of a peacock between the colorful feathers.
Here are some clever examples of utilizing negative space effectively in logos.
We are looking for writers to contribute to our site. If you are a designer and you love to write, we want to hear from you. We are open to publishing guest author tutorials, roundups and design articles.