80% of your readers will read only your headline. Here are 10 surefire ways to write compelling headlines: Tell a story, Use a numbered list, Ask a question, Provide useful information, Tell them about a mistake they could avoid, State a startling fact, Include a key benefit, Tell them “How to” do something, Offer something free, Offer a solution to a problem. Keep your headline short, simple and specific. Offer a benefit. Use active voice. Use power words that pull the reader into the copy, and trigger words that propel the reader towards an action. Keep your reader engaged with the vital opening sentence.