Negative space is the space around and between the main objects in a logo design, photograph or work of art. A designer can use negative space to convey even more meaning to a logo, making a brand memorable and distinctive. Famous examples of negative space logos are the Fedex logo with its “hidden arrow” and the Formula 1 logo, where the No: 1 emerges between F and speed lines, the NBC logo with the body of a peacock between the colorful feathers.

Here are some clever examples of utilizing negative space effectively in logos.